YouTube and the Classroom

Peter Drucker, author of Managing the Future observed: “We are living in an extremely turbulent time, not because there is really much change, but since it moves in a wide variety of directions.” (Drucker, 1993) Effective college and university trainers need to be ableto recognize and operate with possibility to learn, and to persistently refresh the knowledge base.” The sophistication of quickly changing teaching technology helps it be a crucial goals for providers to discover about the newest resources to improve presentations in the classroom. YouTube has found in the last two entire year to be an emerging technology withstrong possibility for improving classroom discussions, lectures and presentations.

The following paper discusses the history of YouTube, the influence of YouTube ontoday’s speaking in public audience, and also the usage of YouTube to improve speaking in public curriculum. As part of the research seventy seven undergraduate students taking the introductoryspeech training course at Daytona Beach College (DeLand, Florida campus) were surveyed about the use of YouTube technology in the classroom.


YouTube, the most up gift/threat, is a complimentary video sharing Web site that has quickly become a wildly popular solution to upload, share, view and comment onvideo clips. With around 100 million viewings 1 day and over 65,000 videos uploaded every day, the Web portal provides teachers with an expanding amount if visual information share with a classroom filled with young multimedia enthusiasts. (Dyck, 2007) Based in San Mateo, YouTube is a small privately funded company. The company was founded by Chad Hurley and Steven Chen. Over eleven dolars million of funding from was raised by the company Sequoia

Capital, the firm that likewise provided original venture capital for Google, The founders at first owned a contest inviting the publishing of videos. The contest got the attention of the masses and Inc, Google. In October 2006, Google acquired the organization for 1.65 billion in Google stock.

Since spring of 2006, YouTube has come to hold on to the top position in video which is online with 29 % of the U.S. multimedia entertainment market.YouTube videos account for sixty % of all videos seen online… The website specialises in small, generally two minute, homemade, comic video clips made by users. YouTube is a swift entertainment break or perhaps viewers with broadband computer connections at home. or work (Reuters, 2006)

In June (2006), 2.5 billion videos were watched on YouTube. Around 65,000 videos are actually uploaded daily to YouTube. YouTube boasts close to 20 million unique users per month, according to Nielsen/NetRatings. (Reuters, 2006) Robert Hinderliter, Kansas State University prepared an intriguing video heritage of The segment is usually located on the internet site.

Effect of YouTube in the classroom

“The growing adoption of high speed broadband combined with a remarkable push by content providers to market online video has helped to pave the way for mainstream audiences to embrace online video watching. The vast majority of adult web users in the United States (fifty seven %) report seeing or downloading some form of online video content and 19 % do it on an ordinary day. (Madden, 2007). Daytona Beach College students surveyed indicated that a majority of the pupils watch videos on a weekly time frame. College instructors are able to cash in on the rise in viewing internet videos byincorporating their use inside the classroom.

Communication analysis on using visuals as an enhancement to presentations is backed by very early researchers like Aristotle. “Although ancient orators were not aware of our currently research on picture memory, they did understand the value of vividness. They recognized that audiences were much more prone to pay attention to and also be persuaded by visual photos painted by the speaker. In his Rhetoric (Book III, Chapters 10-11) Aristotle talks about the value of words and graphic metaphors that will “set the scene before our eyes.” He defines graphic as “making your things.” is seen by hearers (Hamilton, 2006)

“Today’s audiences expect presentations to be visually augmented, whether they’re communicated in the guise of a lecture, a company report, or perhaps a public speech. What is more frequently, today’s the speaker is expected by audience to visually augment such presentations with a quality of sophistication unheard of even 10 years ago.” (Bryden, 2008)

The application of persuasive impact is increased by visuals. For instance, a university of Minnesota study discovered that utilizing visuals increases persuasiveness by 43 percent (Simons, 1998). Today’s audiences are used to multimedia events that will bombard the senses. They often imagine that any semiformal presentation must be accompanied by some visual element… Presenters which utilized visual aids were furthermore regarded as being a lot more professional, much better prepared, along with much more fascinating than people who didn’t use visual aids. On the list of least difficult ways you can help guarantee the accomplishment of a speech is preparing interesting and powerful visual aids. Unfortunately, many speakers either don’t make use of visual aids or perhaps use ones that are overcrowded, outdated or difficult to understand. (Ober, 2006)

“The saying “A picture is definitely worth a thousand words” is generally correct. A look at right brain/left brain theory explains why visuals speed listener comprehension. While the left hemisphere of the brain specializes in analytical processing, the right hemisphere focuses primarily on simultaneous processing of info and pays minimal focus on specifics. Speakers which perform absolutely no visual aids or even only charts loaded with statistics are asking the listeners’ left brains to complete all of the effort. After some time, including a good left-brain thinker suffers from information overload, begins making mistakes in reasoning, and manages to lose interest. In computer terminology, “the system shuts down.” The right brain, however can promptly understand challenging ideas presented in graphic form.” (Hamilton, 2006)

“Most folks process and retain information best when they acquire it in more than one style. Research results point that we recall only aproximatelly 20 percent of what we hear, but more than 50 % of what we see and hear. Further we remember about 70 percent of what we see, pick up, and actually do. Emails that happen to be reinforced visually and otherwise are frequently much more plausible than those which are simply verbalized. As the saying goes, “Seeing is believing.” (O’Hair, 2007) The majority of pupils surveyed at Daytona Beach College indicated a choice for audio/visual health supplements to oral presentations.

YouTube videos can quicken comprehension and add curiosity. Effectively integrateing a YouTube video can help in audience understanding and comprehension of topics under discussion. YouTube videos also can develop audience memory. Communication research results indicate that conceptual images boost listener recall. YouTube videos can decrease the presentation time of yours. An effective use of your YouTube video is able to assist you audience members to understanding challenging problems and ideas. Utilizing YouTube can also add to some speaker’s credibility. Professional looking visuals can enhance any verbal presentation.

Curriculum Enhancement

“YouTube” enables users to post video clips on the internet site for anyone to see. Many of the content on the side is interesting or just strange, although a few important videos havefound their way onto this site. YouTube is a terrific source for locating video material for use in speech or as background material… Just like with Wikipedia as well as other options where written content is not screened for reliability, the videos you get on YouTube are only as valid as the first source (Bryden, 2008)

Almost all too frequently beginning speakers neglect to consider the information on using videos in a speech. Merely as they’ve permission to access a means of proving to online video, beginning speakers should consider the following issues:

*Cueing video segment before starting the presentation
*Checking room lighting, visual distance, and also acoustics
*Evaluating time it requires to introduce, show, as well as incorporate the video segment with the remaining content of the presentation

The value of YouTube technology for public speaking programs falls into three categories: lecture presentations, integrated use in pupil speeches, and sample speech evaluation.

YouTube has value for enhancing lecture discussions of various presenting and public speaking topics and issues. seventy four % of the students surveyed indicated they prefer to watch a video during a business presentation. Public speaking teachers struggle to locate regular illustrations and examples. I recently applied a speech found on YouTube which was delivered to Columbia University pupils by Lee Bollinger, the president of the faculty. President Bollinger gave speech introducing the President of Iran, Mahmoud Ahmadinejad on September twenty four, 2007. I utilized the YouTube speech as a case study to evaluate speech ethics. President Bollinger was engaged in a number of ethical issues in the selection of a controversial speaker for the university and the use of his of vitriolic language in his presentation introducing the Iran’s president. My classes enjoyed a lively discussion about speech ethics following his presentation.

YouTube has value for integration in pupil speeches. Daytona Beach College pupils have been asked: “What is the greatest value of using an internet video clip during a speech? Summary responses included the following:

*It offers the audience a much better visual and may help them relate with the topic.
*It makes the audience much more interested.
*Some audiences need visuals to fully grasp the subject.
*It enables you to connect to the market.
*puts some “umph” inside the speech..
*its good for proving arguments.
*can say something much better than you can.

Pupils are expected in basic public speaking classes to be able to make use of visuals to improve the quality of information shared and to shoot the eye of the target audience of theirs. A brief YouTube segment can add to the quality of a presentation. For instance, I recentlylistened to a speech on climate change. The pupil speaker located a brief portion on YouTube from Al Gore’s famous video “An Inconvenient Truth.” The video segment helped to audience to visual the effect of global warming on our environment.YouTube has video segments on a broad array topics from Affirmative Action to Zoology.

YouTube in addition has value for sample pupil speech evaluation. It’s challenging for presenting and public speaking instructors to located timely sample pupil speeches. Some publishers provide teachers with DVD/CD speech samples. But these samples start to be outdated quickly. YouTube has recent speeches delivered by pupils for online college public speaking courses. In addition, YouTube features speeches delivered by many business people and educators. For instance, last term my public speaking classes thought of a speech by the Toastmasters International World Champion, Darrin LeCroix. The speech is a lot more than entertaining. The speech provided my pupils with insight into effective oral delivery.

Bill Gates observed: “The really intriguing highway programs are going to grow from the participation of tens or hundreds, or millions of folks, who won’t just consume other info and entertainment, but can create it, too. (Gates, 1995). YouTube is supplying educators a chance to utilize this technology to improve classroom instruction.

Recommended–> : Youtube video downloader

The recent Pew Foundation Internet and American Life Project observed: “Online video is a main feature in a thriving dialogue about the effect of user-driven “Web 2.0″ technologies. youtube and Other video sharing websites tend to be held in place as effective illustrations of the social and monetary quality of applications designed around user contributions. And as consumers are aware the unlocked possibilities of video which is online, an unique channel of interactive mass communication has begun to present themselves in regular life.” (Madden, 2007).

YouTube technology can help both pupils and educators in developing efficient presentations. This technology can also provide college instructors with reasonable information and examples. Gardner Campbell, a professor of english at the University of Mary Washington concluded: “We’re observing not simply the now regular Internet sensation of significant brand new resources but probably greatly and unpredictable scaled repositories of public domain materials which are info resources that are important for ourselves and also the students of ours. As the information abundance spreads, and also if we are brave and interesting enough to embrace it, we will find our own serendipity fields significantly expanded. (Campbell, 2007)

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